Alyce Introduces New, Recipient-First Approach to Premium Branded Products with Swag Select™

Only Platform Empowering Prospects and Customers to Either Choose
Swag They Actually Want, or Donate its Value to Charity

BOSTON–(BUSINESS WIRE)–Alyce Inc. (“Alyce”), the AI-powered platform that’s redefining direct
mail, today introduced Swag Select™, a new, patent-pending approach to
branded products that puts recipients in charge and offers measurable
swag results without the inventory headache. With the Swag Select
marketplace, companies can reward their fans with premium logoed items
the Alyce way—by letting them choose swag they actually want and will
use, or instead donate the value of that swag to a charity of their
choice, an industry first.

Swag Select adds premium branded products to the items that reps and
customer success managers can use to engage with prospects, customers,
and employees via Alyce. Forget pens and stress balls—the Swag Select
marketplace offers a curated selection of premium branded products, from
Yeti tumblers to Patagonia jackets to Leatherman multi-tools and more.
Recipients can choose their own swag, in their preferred style, size,
color, etc., ensuring it’s something they will actually use and enjoy.

I know how terribly wasteful it feels to throw away swag I just don’t
want or need,” said Greg Segall, founder and CEO of Alyce. “The old swag
model was about companies slapping their logo on products and getting
them in as many hands as possible. The Alyce model is all about giving
recipients the power of choice, so they can choose something they really
want and feel great about representing your brand.”

With Swag Select, companies can now track their swag’s performance using
Alyce’s enterprise measurement tools. Customers using Alyce’s direct
mail platform are able to get granular-level detail on the performance
of every piece of swag on a one-by-one basis.

Swag Select brings top manufacturers and decorators together into a
single marketplace. Now, instead of preordering every size and color of
every swag item, companies can provide their logo and they will
instantly create a custom swag store for their customers to choose from,
all while keeping costs down due to Alyce’s buying power.

Swag Select™ is available now on the Alyce platform. For more
information or to request a demo, please visit

Alyce is the AI-powered platform that’s
redefining direct mail and swag with its scalable, sustainable,
hyper-personalized approach to account-based marketing. Alyce builds
real, human relationships that deliver up to twice the named account
penetration versus traditional approaches. Founded in December of 2015,
Alyce is a privately held company headquartered in Boston, MA. Learn
more at


Shelley Senai

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